1. Introduction
This Cookies Policy explains what cookies are, how Magicbrick Estate Agents (“we”, “us”, or “our”) uses them on our website www.magicbrick.co.uk, and how you can manage them.
We use cookies to improve your experience while browsing our property listings, to save your preferences, and to understand how customers use our site so we can improve our services.
2. What Are Cookies?
A “cookie” is a small text file that is downloaded to your computer, tablet, or mobile device when you visit a website. It allows the website to recognize your device and store some information about your preferences or past actions.
Cookies are useful because they allow a website to recognize a user’s device and improve the user experience (e.g., by remembering your login details or the properties you have saved to a shortlist).
3. How We Use Cookies
We use cookies for specific, limited purposes. We have categorized the cookies we use into four types:
A. Strictly Necessary Cookies (Essential)
These cookies are fundamental to the operation of our website. Without them, you would not be able to use basic features like logging into your account or submitting an enquiry form.
- Examples:
- Remembering that you are logged into a secure area (e.g., Landlord Portal).
- Ensuring the security of our forms (preventing spam).
- Remembering your progress as you move through a multi-page form.
- Consent is not required for these cookies.
B. Functionality Cookies
These cookies allow our website to remember choices you make to give you a more personal experience.
- Examples:
- Remembering your “Saved Properties” or “Shortlist.”
- Remembering your last search criteria (e.g., “2 Bed Flats in Harrow”).
- Remembering if you have already seen a pop-up message so we don’t show it again.
C. Analytical / Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way our website works.
- Examples:
- Counting the number of visitors to our site.
- Seeing which property pages are most popular.
- Identifying if users are getting error messages on certain pages.
- We typically use Google Analytics for this purpose. The data collected is aggregated and anonymous.
D. Targeting / Advertising Cookies
These cookies record your visit to our website, the pages you have visited, and the links you have followed. We may use this information to make our website and the advertising displayed on it more relevant to your interests.
- Examples:
- If you view homes in Pinner, we may use this data to show you similar properties in Pinner on social media platforms like Facebook or Instagram.
4. Third-Party Cookies
Please note that third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services.
Common third-party services on our site may include:
- Google Maps: Embedded on our “Contact Us” and property details pages.
- YouTube / Vimeo: If we embed video tours of properties.
- Property Portals: If you click through to Rightmove or Zoopla, they will have their own cookie policies.
5. How to Manage or Block Cookies
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.
6. Changes to This Policy
We may update this Cookies Policy from time to time to reflect changes in technology or legislation. Any changes will be posted on this page.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
- Email: admin@magicbrick.co.uk
- Post: Data Controller, Magicbrick Estate Agents, 432 Alexandra Avenue Harrow HA2 9TW