Selling

How to Choose the Right Estate Agent When Selling

admin 21 May 2026 2 min read

Selling your home is a major undertaking, and the estate agent you choose will shape the experience and the outcome. Here’s how to find an agent who will work hard for you.

Look for local expertise

An agent who knows your area can price your home accurately and reach the right buyers. Ask how many similar properties they’ve sold nearby and what prices they achieved.

Compare fees and contracts

Fees vary, so understand exactly what you’re paying for. Just as important is the contract length and whether it’s sole or multi-agency.

Ask about the tie-in period and notice requirements
Check whether marketing and photography are included
Clarify whether the fee is fixed or a percentage

Assess their marketing

Professional photography, floor plans and strong portal listings make a real difference. A proactive agent will also have a database of registered buyers ready to view.

Tip: The highest valuation isn’t always the best — an inflated price can leave your home sitting on the market.

Read reviews and ask questions

Independent reviews reveal how an agent treats clients through the whole process, not just at the valuation. Speak to recent sellers if you can.

Frequently asked questions

Should I use a sole or multi-agency agreement?

Sole agency usually means lower fees and a more committed agent, while multi-agency widens exposure at a higher cost. Choose based on your timeline and market.

How long should I tie myself in for?

A tie-in of around eight to twelve weeks is common. Avoid very long contracts until you’re confident in the agent’s performance.

Do online agents work as well as high-street agents?

Online agents can be cheaper, but local high-street agents often achieve stronger sale prices through negotiation and buyer relationships.

Final thoughts

Choose an agent on track record, communication and marketing — not just the headline valuation. The right partner will protect your interests at every stage.